10 sales strategies for mega sales events like Click Frenzy

With millions of shoppers poised to click on the best bargain, mega sale events, like Click Frenzy, are huge opportunities for Aussie eCommerce retailers. Here are our top tips for putting your deals and discounts at the forefront of shoppers’ minds.

Australia’s biggest online mega sales

Online sales events are becoming a tradition for Aussie shoppers. In 2024, these events saw a big uptick in popularity as shoppers turned to sales events for the best deals.

Last year’s standout cyber sales weekend1 experienced a 7.8% growth2 in in online purchases compared to the previous year.

As their popularity soars, so too do the opportunities for Aussie retailers. And one of the biggest opportunities you can seize is Click Frenzy.

This mega sale is an easy way to reach potentially millions of customers. Known for its legendary ‘99% off’ deals, Click Frenzy’s various mega-sales have massive pulling power and reach.

For as little as $90, your business can promote a deal with Click Frenzy—with 50 clicks costing you $40. It’s a low-risk, low-cost promotional channel, with high exposure and a budget that’s totally in your control.

Click Frenzy’s sales occur throughout the year. There’s Click Frenzy GLow on 11-13 March,  Click Frenzy Travel on 26-30 March and Click Frenzy Mayhem on 13-16 May.

During last year’s ‘The Main Event’, data showed that sales were up by a massive 28% YoY on the first day—a great indication that shoppers were poised to snag a deal as soon as they became available.

With opportunities to offer bargains to shoppers throughout the year, Click Frenzy gives you a little more flexibility compared to days like Black Friday. What’s more, it happens earlier in the year—in that quieter zone when shoppers may be ripe for a bargain.

10 sales strategies for mega sales events 

Want in on the Click Frenzy action this year? Here’s how to boost your chances of sales success during this event:

• Set your strategy and targets
  Use data analytics to identify the right times to run promotions for your products. This helps you work out which events are right for you.
• Decide on an unmissable offer
  What deals or discounts will you offer? A red-hot deal might mean less profit per item, but you could sell massive volumes of stock and drive more traffic to your store. If you can’t afford a heavy discount, what else you could offer? For example, could you add a free gift or free shipping?
• Polish your marketing campaign
  Create the assets you need to promote your deals on your socials, website, emails and SMS marketing well in advance. You could also consider collaborating with social media influencers to maximise the impact on your target audience.
• Offer early access
  Create a sense of exclusivity and urgency by offering personalised invitations or exclusive discounts to loyal customers. This tactic can drive anticipation and encourage sign-ups to your email database.
• Triple-check your systems
  We’ve all heard the horror stories about eCommerce sites crashing during big sales events. Speak to your hosting provider to confirm they can handle a possible spike in traffic.
• Prepare for increased sale volumes
  Make sure your warehouse or pick-and-pack area is ready for increased sales. To give your customers a great experience, you need to be able to fulfill orders quickly. Check your systems and processes are all up to the task of handling a significantly higher number of orders.
• Offer a range of delivery options
  67% of Gen Z (18-26) shoppers will switch retailers for faster shipping3, so  it’s important to consider the delivery options you offer at check-out. Customers now want faster deliveries—next day if possible. Explore our delivery speed options, and also services like collection points to improve your customers' delivery experience.

Beyond the big day

Your work doesn’t stop when a mega sales event ends. Instead, it’s time to build on the momentum and nurture your new customers. Keep these tips in mind:

• Build relationships after the sale
  Turn all the new customers you’ve just acquired into loyal, long-lasting ones. Send personalised welcome emails to new customers and add them to your nurture journey—sending timely product recommendations, promo codes and offers.
• Collect customer feedback and reviews
  Adding reviews to your eCommerce site is a great way to build trust in your products. Plus, you get firsthand feedback direct from your customers, which can help you to improve. Try incentivising shoppers to add reviews or share feedback with a discount code or competition.
• Use data to your advantage
  Using your store’s analytics you’ll be able to track which offers or tactics performed better than others, which in turn will help you build out your broader eCommerce strategy.

There are plenty of reasons to get involved in sales events like Click Frenzy. From reaching new customers to boosting sales, growing your database or capturing updated product reviews, it’s time to jump in!

¹ Cyber sales weekend: 29 Nov-2 Dec

² January Quarterly eCommerce Report, 2025

³ 2024 Inside Australian Online Shopping Report