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Unblock the Australia Post eCommerce Report 2026

The Australia Post eCommerce Report 2026 goes beyond the data to reveal insights on agentic AI, recommerce and how Australians really shop - by generation and location.  

The report equips eCommerce leaders with practical ideas to boost conversion, loyalty and drive growth. 

From beauty to books and fashion to footwear, go deeper in our category reports. There are 15 industry deep dives  to choose from. 

+15%

One in every two dollars spent on women’s fashion is online. The category is highly discount-driven. 

+15.7%

Beauty remains one of the most influential eCommerce categories, shaped by AI, social trends and personalisation. 

+16%

The consumer electronics category had robust growth in 2025, with shoppers going online to research and buy during sales. 

+8.9%

Footwear is no longer just function. It’s become a fashion statement and a fast-growing online category, up 8.9% year-on-year.  

Explore the top 15 categories

Books, stationery and multimedia enjoyed the fastest growth in 2025, up 24.1% year-on-year. Meanwhile, online marketplaces cemented their reign for the third straight year, with $18.9 billion in spend. 

Athleisure wins on comfort and convenience and unlike other categories, shoppers aren't waiting for a sale – social proof and brand reputation are the main drivers. 

View athleisure wear insights (PDF 391kB)

Younger audiences make up 35% of category spend, but Builders are increasingly embracing the convenience of online shopping, recording the fastest year-on-year growth with 34%. 

View beauty insights (PDF 372kB)

Gen Z drove the fastest growing category of 2025 – up 51% year-on-year.  

View books, stationary and multimedia insights (PDF 362kB)

Consumer electronics is the leading category for discount-driven purchases, with 45% shoppers waiting for a sale. 

View consumer electronic insights (PDF 404kB)

Value, improved digital experiences and Click and Collect win promiscuous shoppers. 

View department store insights (PDF 194kB)

Opportunity awaits with only 9.6% spent online. 

View food and grocery insights (PDF 385kB)

Footwear shines with $1 billion in spend online. This has consistently grown amongst all generations, with double digit growth among older generations (Boomers up 11% and Builders up 16%) as they become more comfortable with online shopping. 

View footwear insights (PDF 471kB)

Trust beats discounts leaving room for growth. 

View health and wellness insights (PDF 364kB)

High basket sizes fuel online growth. 

View hobbies and recreational goods insights (PDF 475kB)

More than half of online shoppers drive $9.9 billion in spend. 

View home and garden insights (PDF 396kB)

Low online spend provides growth potential. 

View liquor insights (PDF 416kB)

Fast delivery expectations drive demand. 

View men’s children and accessories insights (PDF 345kB)

Overwhelmingly popular, 73% of shoppers spent $18.9 billion in 2025 in this category. 

View online marketplace insights (PDF 222kB)

Clear delivery dates help pet spend soar to $1.4 billion. 

View pet products insights (PDF 443kB)

Women’s fashion remains price-led with a third of shoppers waiting for sales.  

View women’s fashion insights (PDF 527kB)

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