The 2024 Inside Australian Online Shopping Report is now live, providing exclusive insights into how Aussies shopped online in 2023.
Some key findings:
- 9.5 million households shopped online in the past year, that’s 82% of all Australian households, up 1.4% year-on-year (YoY).
- Consumers chose to make more frequent but smaller purchases, with an average basket size of $98.10, down by 4.6% from last year.
- Black Friday was this year’s standout event, seeing a huge 88% leap in number of online purchases compared to 2019.
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