The latest Inside Australian Online Shopping – Quarterly eCommerce Update for the last quarter of 2024 has been released, showcasing online shopping habits of customers across Q4 FY24.
Some key findings:·
- 5.7 million households shopped online each month on average, a +3.8% increase compared to last year
- Total volume of online purchases increased +1.1% compared to last year; +2.1% vs last quarter
- End Of Financial Year (EOFY) sales grew 4.4% on last year
- Fashion & Apparel is the most popular shopping category, experiencing +19.1% growth YoY, followed by Health & Beauty (+6.0%)
Read the report and share it with your professional network on LinkedIn.
